Fred Turkington

Hello, I’m Fred. I’m a web developer, project manager, and entrepreneurship enthusiast. I’m the Director of Operations at Ten Forward Consulting, where we create custom web and mobile applications that make work easier for employees in large companies. I’ve spent the better part of a decade fixing broken processes at large businesses through the power of software. I’ve learned that your technical solution gets you in the door, but your ability to connect with your users and the tools they use to get through their day are the key to your software being meaningfully adopted. I live, run, and hike in Madison, WI, with my partner and our fluffy Newfoundland dog.

Ten Forward Consulting


Persuasion: Getting Your Tech Widely Adopted

Brilliant developers, project managers, and IT professionals build tools perfectly suited to their users. So why don’t those users use them? In this talk, you’ll learn new ways to frame your discussion of your technology to make your users excited about the tool you’ve built to help them.

It’s frustrating when you’ve poured your creative energy into a tool that solves a problem for your users, but they don’t buy in . You know your users - they turn to you for help with their information problems, and you have the analytical skill to find solutions for them. So why is it so hard to get them on board with a new piece of software or hardware? As a developer, I found that subtly changing the way I talked about the exact same software led to way more progress with my users. Learn ways to get stakeholder buy-in using lessons in persuasion from entrepreneurship.