James McDougall

Jim McDougall is a software engineer, and manager at Jamf Software. He has spent years consulting with large and small, worldwide software and hardware companies assisting his clients with their enterprise software needs. His focus during these years was on developing integrated solutions and managing development cycles encompassing geographically and culturally diverse teams of software experts. As an Eau Claire native he as a strong commitment for growing the technology sector in the Eau Claire area. His passion for understanding the intersection between creativity and coding drive his interests in how create the right culture to foster new ideas. When he is not pretending to know more than he does, Jim spends time with his wife and kids and enjoys learning how to cook things most people just buy.

Twitter
@jmsmcdougall
Company
JAMF Software

Sessions

Creating a culture and a practice of creativity

"In many ways, the work of a critic is easy. We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the *new*. The world is often unkind to new talent, new creations. The new needs friends." -Anton Ego, Ratatouille

Software development is often mistaken as a science. After all, most developers, at one point or another, studied Computer Science. However, with increasingly effective frameworks, IDEs, and standardized approaches, the real difference between one solution and another is the art brought to the process. In 2015, coding is more creative than scientific. To create the best results teams must be prepared to embrace new ideas in all forms and empower them to collectively evolve into the genius they can become. The new needs protecting.